The Bain & Company report, prepared in cooperation with Altagamma, in addition to data on the global luxury goods market, also gives us an interesting picture of shopping preferences among different age groups – which also applies to the jewelry market.
Generation X (those born between 1965 and 1980) now accounts for as much as 50% of global spending on luxury goods. This group values quality, prestige, and classic design. For them, jewelry is not just adornment—it's also an investment and a sign of status. Their choices are considered and often driven by loyalty to well-known brands.
Millennials (born 1981–1996) are more likely to choose minimalist and timeless jewelry. They prioritize delicate forms, elegant design, and products that fit their everyday lifestyle. They value brand transparency and readily choose sustainable products.
Generation Z (born after 1997) seeks originality and a way to express themselves. They choose bold, modern designs—various diamond cuts, colored stones, and asymmetrical shapes. They often choose custom-made jewelry and pieces from smaller, non-chain brands and independent designers.
While styles, motivations, and expectations vary across generations, one thing remains constant: jewelry continues to play an important role in building identity, expressing emotions, and lifestyle. Even in times of economic uncertainty, it remains a strong pillar of the luxury goods market.
Photos: Michelson Diamonds
https://www.businessinsider.com/jewelry-trends-popular-and-out-of-style-right-now-2025
https://www.voguebusiness.com/story/fashion/generational-breakdown-understanding-the-gen-x-consumer
https://nationaljeweler.com/articles/13015-jewelry-a-top-performer-in-stalled-luxury-market-says-bain-co
