Breitling is the first luxury watch brand in the world to officially partner with the NFL. The licensing agreement, signed in 2024, gives the brand the exclusive right to create limited-edition watches dedicated to all 32 NFL teams.
It was just announced that a special watch model will be created for the winning team, the Philadelphia Eagles, to celebrate Super Bowl LIX. The watch, which was given to game MVP Jalen Hurts, was made in just 59 pieces and is priced at up to $41,000.
This is not only an example of creative collaboration between sports and watchmaking, but also a powerful marketing move – the Breitling x NFL collections are already enjoying significant interest among collectors. Sales figures have not yet been released, but industry experts emphasize that limited edition models featuring NFL team logos have the potential to be highly collectible and highly marketable, particularly in the US market.
Source:
https://www.prnewswire.com/news-releases/ready-for-the-field-introducing-the-breitling-chronomat-nfl-collection-302240952.html?utm_source=chatgpt.com
https://www.breitling.com/xk-en/watches/chronomat/chronomat-b01-42-nfl-team-editions-2/AB01342B1B4A1/?srsltid=AfmBOoquv-mTmw3W9MRC4rMflC2jw4Yaspnve0q1VGeHOcdVann2NZ5U&utm_source=chatgpt.com
https://www.licenseglobal.com/accessories/breitling-introduces-chronomat-nfl-collection?utm_source=chatgpt.com
